Die Antwoord is a rap act from South Africa who, to use their words, are currently “taking over the interwebs”. Made up of lead MC “Ninja” Waddy Jones, singer-rapper-sexpot Yo-Landi Vi$$er, the unobtrusive DJ Hi-Tek, and progerian survivor and artist Leon Bartha, the group made their debut less than a year ago and have been recognized primarily as an introduction to zef culture in South Africa - an Afrikaans slang term which translates to “common” and indicates the values and symbols of mixed-race, lower middle class SA lifestyle. Considering the mix of absurdity, genuine talent, and impressive production values, one can’t help but wonder whether these guys are for real, and in fact Die Antwoord are often accused of inauthenticity. Not that they pay much attention however - Jones’ response to this notion has been short and to the point: “Uh. We are zef culture.”
They have perhaps the smartest music website out there; the preview of their entire second CD, video bits & interviews and especially the “secret chamber” will have people either loving them or hating them. As if to invite the challenge, halfway through the music video “Enter the Ninja” seen above, Jones’ puffs out his chest and says “This is like the coolest song I heard in my whole life”. The heady mix of talent, bravado, and extreme otherness temporarily become so overwhelming that little room is left for disagreement.